The Last Days of Summer - Line Up

So, just under two weeks remain until Supergrass, Athlete, Fun Lovin' Criminals, The Rascals, Black Kids, Royworld, Young Knives and a top secret solo performance, the only one in the UK this year, take the stage.

To be honest, it's a lot of hard work putting on a festival. More than a football event, which is where we've cut our teeth here at Toast.

The difficulty lies in the absence of ongoing stories. For our football matches you can dripfeed the names of the players playing as they come in (take a look, if you don't know what I mean www.itv.com/thelegends) but for festivals, you live or die on the names you go to press with at launch - the rest of it is direct marketing. Expensive direct marketing.

Anyways, at least we've still got our big announcement still to make. As soon as he's finished playing at V, I think we're good to go. It's going to be a great chance to turn some heads with just a couple of weeks to go.